Design and Communication - The Dynamic Duo

what we did

Brand Identity

Website Design


Style Guide Creation


Motorola is one of the pioneers of telecommunications. In addition to their consumer market smart phones and devices, they are also the leading producers of mobile radio communications, video security & access control and command center software, bolstered by managed & support services, create an integrated technology ecosystem to help make communities safer and businesses stay productive and secure.

As they expand their extensive BTL business, they needed an agency to audit and curate a cohesive brand guide with a distinct look and feel.

Project summary

Our founder Michelle has been a long time creative partner of Motorola long before she started Salty Studios. While working at award-winning Liquid Agency in 2016, Michelle spearheaded the creative direction for Motorola's Global BTL product launch. With a team of designers, Michelle concepted, art directed, and produced hundreds of creative assets to be translated and used across all of Motorola's worldwide marketing teams. Additionally, she was the creative director for all key product photoshoots for the launch.

Once Michelle founded Salty Studios, Motorola signed on as one of our first clients and tasked us with restructuring their B2B's brand and create a digital style guide to ensure brand consistency across the globe.