I Heart Tacos

Designing a Delicious Brand

what we did

Brand Identity

Logo Design

Merch Design


I Heart Tacos is a modern take on the classic taco truck that's new to the Minneapolis food scene. Before hitting the streets, they reached out to Salty Studios to create a logo as big and spicy as their personality.

Project summary

Our logo design features a graphic image of a taco that is both playful and eye-catching, with a vintage vibe that harkens back to the origins of street food culture.

The taco image was hand drawn in a stylized, minimalist style that makes it instantly recognizable, and is framed by a circular shape that evokes the look of a vintage stamp or seal. The lettering in the logo is simple and bold, with a modern sans-serif font that complements the playful nature of the taco image.