Heed Foods

Unleashing Happiness, One Post at a Time

what we did

Social Media Strategy

Creative Direction

Photography Shoot

Lifestyle Styling


Started by female founders, Rei and Melanie, Heed Foods set out to create a premium dog food brand. Working with leading canine microbiologists and animal nutritionists, Heed Foods developed a range of healthy, high quality kibble that would do good for dogs, inside and out.

As a new brand on the market, Heed Foods needed to quickly establish a strong social presence to showcase their fun and playful brand.

Project Summary

As Heed Foods' first creative partners, we started with a social strategy to define what makes Heed Foods a superior and healthier option for dog owners. With a narrative and strategy in place, we then set out to do a 2 day photoshoot with real owners and their dogs to create assets for their launch.

We took playful and candid shots of the dogs, capturing their unique personalities and quirks. The shoot resulted in authentic content and a portfolio of product photography that showcases the brand's love for dogs and commitment to their customers.

Together we matched their high-spirited vision to the look and experience of the products and provided a visual framework for their social team to evolve with down the road.