Motorola

Summary

Motorola is one of the pioneers of telecommunications. In addition to their consumer market smart phones and devices, they are also the leading producers of mobile radio communications, video security & access control and command center software, bolstered by managed & support services, create an integrated technology ecosystem to help make communities safer and businesses stay productive and secure.

As they expand their extensive BTL business, they needed an agency to audit and curate a cohesive brand guide with a distinct look and feel.

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Motorola and our founder's relationship

Our founder Michelle has been a long time creative partner of Motorola long before she started Salty Studios. While working at award-winning Liquid Agency in 2016, Michelle spearheaded the creative direction for Motorola's Global BTL product launch. With a team of designers, Michelle concepted, art directed, and produced hundreds of creative assets to be translated and used across all of Motorola's worldwide marketing teams. Additionally, she was the creative director for all key product photoshoots for the launch.

Once Michelle founded Salty Studios, Motorola signed on as one of our first clients and tasked us with restructuring their B2B's brand and create a digital style guide to ensure brand consistency across the globe.

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— Brand strategy with audit of Motorola Solutions' brand and visual identity

— Creation of a digital global style guide for the entire company

— Design and creation of digital assets for web, print, and video

— Motion graphics for Motorola internal and external training videos

— Design and creation of templates for Motorola's marketing team including PowerPoint presentations, posters, digital artwork, video lower thirds, and brochures

— Design for tradeshow booths and event signage

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